September 2010 - Urban Outfitters Bike
PORTLAND, OR, (September 8, 2010) America's oldest bicycle manufacturer, Worksman Cycle, has come together with the country's century old Indian blanket manufacturer, Pendleton Woolen Mills, to create a new line of "cruiser" bicycles sporting traditional jacquard blanket panache. The first bikes showcase Pendleton's most famous Native American pattern, Chief Joseph, honoring the legendary Nez Perce leader and horseman.
The Chief Joseph Pattern was first produced in the 1920s by Pendleton and remains one of the oldest on-going patterns made by the company today. The blanket pattern celebrates the heroism of the Northwest's great Nez Perce leader, Chief Joseph with a design balanced by arrowheads symbolizing bravery and pointing in all direction of Mother Earth. The pattern decorates the bike's fenders, and frame.
"These bicycles represent more than the coming together of two companies with roots that date back to the 1890's," says Robert Christnacht of Pendleton Home. "Chief Joseph was Nez Perce, a people renowned for their horsemanship. By having these bicycles painted so elegantly in this famous blanket pattern, it almost represents the new urban steed. Bikes are the modern day equivalent of the horse for the urban consumer; it is their preferred mode of transportation."
Like all Worksman Bikes, the frames are hand brazed (where they melt brass into joints and weld together),with hand made frames and wheels "troded" with each spoke hand tightened. "The attention to detail mirrors the attention that we at Pendleton put into our blankets," says Christnacht. "Every element of the bike is made with care and precision."
These new bikes will be featured in the Urban Outfitter Holiday Catalog as well as on wwww.pendelton-usa.com and in our flagship Home Store - 210 NW Broadway, Portland, Oregon 97209, (503)-535-5444, 1-800-248-8144.
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Editors: For other information, contact Debbie Coryell at 503-535-5739 or [email protected]