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COOLEST SHIRT ON THE BEACH

Pendleton’s part in American surf culture goes back to its beginnings. In the late ’50s, before the wetsuit was invented, an early California surfer wore trunks and a Pendleton shirt over a layer of petroleum jelly to stay warm on the waves. On shore, surfers wore the same Pendleton shirts over khakis, and a fashion trend was born.


SURF PENDLETON™

In tribute to its roots in one of the greatest eras in culture and sport, Pendleton introduces Surf Pendleton™. Making its debut in Spring 2014, the line features its own vintage-inspired labels, plus several limited-edition designs made with genuine Spooner Kloth™ in partnership with legendary surf brand Reyn Spooner®. Blending performance and authentic styling, Surf Pendleton features apparel for men and more – even a Pendleton Limited Edition Surfboard – all designed for a very modern surfin’ safari.


PENDLETON MAKES THE AIRWAVES

In the ’60s, a group called The Pendletones (later known as The Beach Boys) made the California surfing scene – and their favorite surf shirt – famous. Their uniform was a blue and charcoal plaid Pendleton shirt, now known as the Pendleton Board Shirt. The band wore it on covers of 45 records and albums, including Surfer Girl and Surfin’ Safari.
The Majorettes also brought surf – and Pendleton – to the airwaves. Their hit song White Levis proclaimed, "My boyfriend's always wearin’ white Levi’s...and his tennis shoes and his surfin’ hat and a big plaid Pendleton shirt."


RIDING THE TIMES

For 2014, Pendleton is celebrating 90 years of quality shirt-making with nine popular patterns from our archives that represent the fabric of each decade, all with special anniversary labels. Of course, the decade of the 1960s is commemorated with the Board Shirt in the original surf plaid seen on all those record covers. Almost as beloved as the band that made it famous, this perennial bestseller is also available in other plaid patterns and colors, and is still made of 100% pure virgin Umatilla wool woven in our own American mills.