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THE FIRST WETSUIT

Pendleton has been part of American surf culture since the beginning. Before wetsuits were invented, 1950s-era California surfers would layer trunks and a Pendleton shirt over petroleum jelly to stay warm on the waves. On shore, surfers wore the same Pendleton shirts over khakis, and a fashion trend was born.


SURF PENDLETON™

Pendleton launched the Surf Pendleton™ line in spring 2014 to honor its roots in a great cultural and athletic era. Blending performance and authentic styling, Surf Pendleton features apparel and accessories with a modern twist on vintage surf style. The line launched with limited-edition collaborative designs with legendary surf brand Reyn Spooner® as well as Pendleton’s very own surfboard. The line continues today with fresh takes on surf culture.


PENDLETON ON THE RADIO

Did you know The Beach Boys loved Pendleton Woolen Mills so much they were originally named The Pendletones? The boys showed their plaid pride by wearing blue-and-charcoal Pendleton Board Shirts on the cover of several records and albums, including Surfer Girl and Surfin’ Safari. They weren’t alone on the airwaves – The Majorettes also name-dropped Pendleton in “White Levis,” their 1963 hit that proclaimed, "My boyfriend’s always wearin’ white Levi’s...and his tennis shoes and his surfin’ hat and a big plaid Pendleton shirt."


SURF CULTURE TODAY

In 2014, Pendleton celebrated 90 years of quality shirt-making by reviving nine popular archival plaids. The vintage plaids represent the fabric of each decade, marking the year they originally debuted on special anniversary labels. Naturally, the 1960s are commemorated with the original plaid Board Shirt seen on record covers everywhere. Even half a century later, Pendleton Board Shirts are beloved by surfers and others for their vibrant colors and pure virgin Umatilla wool woven in our own American mills. Now they’re even available in other colors and a closer-to-the-body fit.