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September 2009 - Celebrate A Century

Pendleton Woolen Mills Celebrates a Century as America's Premier Heritage Brand

PORTLAND, OR (Sept. 2009) — Lately, news reports have cited that during times of recession, consumers turn to American heritage brands. Pendleton Woolen Mills, a Northwest weaver of fine woolens, celebrates 100 years as one of the country's authentic lifestyle brands. It was in 1909 that the company's first Indian trade blanket rolled off the loom in Pendleton, Oregon. It was Native Americans, the company's first customers, who offered their advice on patterns and brilliant colors. "Just fifteen years after weaving the first blanket, we began making menswear and then introduced womenswear in 1949," said Pendleton President Mort Bishop III. "We've been creating icons of American style ever since."

Spirit Of The Peoples "To celebrate our hundred of years of Weaving America's Spirit, we are revitalizing the most popular of those Pendleton classics. And we have woven a beautiful Spirit of the Peoples jacquard that celebrates a century of working together – family, friends, associates, community and customers." Pendleton's Spirit of the Peoples wool jacquard is showcased in a variety of styles. There's the collectible blanket, a company iconic product, plus jackets for men and women, travel bags, skirts and a hoodie for the guys. Spin-offs of the pattern include sweaters and ceramic mugs.

Pendleton's renowned wool plaids are at the heart of the brand. This season, a classic red-and-black Rob Roy Tartan has been transformed into a contemporary belted jacket for women as well as a collection of men's products. Then there are the styles that have been mainstays of the line, always adapting to the times. Umatilla wool shirts are also available in a slimmer "Vintage Fit." For women, the '49er jackets and reversible plaid skirts continue to attract new, younger consumers who recognize their quality and unassuming style or have inherited an emotional attachment from their parents.

In honor of their centennial, Pendleton has culled some genuine treasures from the company''s extensive archives. A Harding blanket pattern from the 1920s shows up in the men's Wagon Master coat and on the back of a '70s revival bulky cardigan sweater – very retro cool. A vintage 1916 photo of Pendleton Woolen Mills co-founder Roy Bishop and Native American rodeo legend Jackson Sundown inspired a deeply fringed leather jacket and a shirt with oversized polka dots.

Pendleton products are available nationwide. Fall 2009 product is currently available and in retail stores, online and in the company catalogs. For a Pendleton store near you, got to www.pendleon-usa.com.