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February 2012 - Pendleton Introduces Alpaca Throws


Pendleton Introduces Alpaca Throws In New Collection



Portland, Oregon – February 21, 2012 — Pendleton introduced a new offering of American Alpaca throws at the New York International Gift Fair in January.

The three new throws of 100% alpaca are woven with all natural, undyed fiber. This fiber is sourced from a cooperative of Alpaca growers, "The Alpaca Blanket Project."

According to Robert Christnacht, head of Pendleton Home, the company worked for several years with the Alpaca Blanket Project to produce custom throws woven from its members' fiber. The members of the cooperative who contributed fiber could then buy the throws for resale.

Due to the positive reception, Pendleton decided to introduce its own Alpaca throw offering for sale through the company's retail stores, online, catalog and wholesale accounts.

The custom, exclusive Pendleton patterns were designed around the natural colors of the Alpaca fiber and are available in a Plaid, a Stripe and Houndstooth. Each pattern accentuates the best use of the beautiful variety of colors. After sorting for color and quality the fiber was spun, woven and finished at the company's Washougal, Washington mill.

"Without Pendleton, the Alpaca Blanket Project would not have a business," said Peter Lundberg who heads up the project. "Pendleton's commitment to alpaca allows our 500+ members to earn a return on their investment and purchase products that they can sell as well. Other users of alpaca fiber are typically smaller manufacturers that do not use 100% of the fiber in their products."

The fringed throws are now available to wholesale customers and are available to purchase now on the pendleton website www.pendleton-usa.com. All three patterns are 100% U.S. raised Alpacas, and Made in the USA. Size: 52" x 70" plus 5" fringe with a suggested retail price of $248. For more information, contact: Debbie Coryell, Pendleton Communications at 503-535-5739, or Debbie.Coryell@penwool.com.

About Alpaca:
Alpaca fiber was once reserved for the Incan kings of ancient Peru. Today this wonderfully light, soft alpaca throw is woven in Pendleton's Pacific Northwest Company owned and operated mill, using the fiber of American-raised alpacas. Alpaca's hollow-core fiber is even stronger and warmer than sheep wool. It retains heat, repels moisture and wears beautifully. It is hypoallergenic and no dyes are used to deliver the gorgeous natural colors. It is sustainable, natural and features warm whites to brown colorations unique to herds raised in the U.S.

CONTACTS:
Debbie Coryell, debbie.coryell@penwool.com, 503-535-5739
Peter Lundberg, Alpaca Blanket Project, 503-551-5015
alpacablanketproject@yahoo.com