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March 2010 - Eco-Wise Wool For Fall 2010

Wool Takes Another Step Forward with the Pendleton Eco-Wise Wool® Collection

Fabric Innovation is First to Market in Expanded Lifestyle Collection for Home, Menswear and Womenswear

PORTLAND, Ore., (March 22, 2010) – For more than a century, Pendleton Woolen Mills has established its name in the industry as America's leading weaver of fine, innovative wools. This year, the company takes another pioneering step forward with this already naturally renewable resource in an expanded lifestyle collection using the company's exclusive Pendleton Eco-Wise Wool®.

Pendleton Eco-Wise Wool® has earned the coveted Cradle-to-Cradle Silver Certification by MBDC (www.c2ccertified.com), a respected product and process design firm dedicated to promoting sustainable production. The ingredients and manufacturing process meet or exceed the sustainability criteria for this certification.

Known for beautiful color and intricate patterns, this new Pendleton fabric will not disappoint. Throws, blankets, bedding, shirts and hoodies all take the use of natural dyes to a fine art. "Color and quality wool fabrics have been the hallmark of Pendleton's mills for more than a century," says Robert Christnacht who leads the Home Division and spearheaded the effort with Pendleton's Northwest mills to create the new fabrics. "Pendleton Eco-Wise Wool does more than just look and feel wonderful. Our goal is to manufacture wool in a way that leaves the smallest footprint on the earth. From the sheep to the shelf, we have looked at the sustainability of all our practices, including packaging materials."

Truly an anomaly in the industry today, the Pendleton Eco-Wise Wool product is woven in the company's own Pacific Northwest mills. Pendleton has relationships with wool growers in the U.S. that span multiple generations. "Some of the wool for Eco-Wise Wool comes from sheep growers we've worked with for 70 years in Oregon," says Mort Bishop, president, Pendleton Woolen Mills. "Couple that fact with six generations of wool weaving and dyeing experience, and the story is even richer."

In Home products, look for the new Worthington Throw with a strong pattern in three colors of herringbone twill. The new Pendleton Eco-Wise Wool Lambswool Throws weave dark and rich colors of navy, burgundy and paprika into bold plaids. Washable blankets in solids, a stripe and plaids are paired with matching shams for a coordinated collection.

Menswear adds a series of five plaids in three popular shirt styles – the Board Shirt made famous by The Beach Boys, the classic Field Shirt and the closer-to-the-body vintage fit Rider Shirt. All are available in brown/green ombre, blue/green plaid, bronze/tan plaid, green/brown check and blue ombre.

Women can choose from three plaids (bistro blue ombre, ginger ombre and pine green ombre) in two casual styles; the new Zip Hoody and the Just Her Shirt, a new style with piped bias yokes. Both use organic cotton cording and poly recycled buttons.

"Just knowing where the wool comes from is important to many consumers," says Mort Bishop, president. "Pendleton Eco-Wise Wool is a product of many generations' work, from the Oregon wool growers we've known for years to the 6th generation craftsmanship in our family-owned USA mills. We've taken weaving to an art form and are proud of the amazing woolen fabrics produced right here at home in the Pacific Northwest".