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Digital Marketing Manager


We Are An Equal Opportunity Employer
Job Title: Digital Marketing Manager
Job Number: C-13-08
Job Location: Pendleton Corporate Office, 220 NW Broadway, Portland, OR
POSITION HAS BEEN FILLED

Position Overview:
Pendleton Woolen Mills, one of America's proven brands of quality apparel and home products, is looking for a qualified Digital Marketing Manager. This position is responsible for leading the Company's ecommerce and digital marketing efforts, and plays a lead role in defining and executing the Company's overall digital strategy. The DMM manages both internal and external team members and has budget responsibility for the web channel. This position is full-time and exempt.

Job Responsibilities:
  • Develop and execute the overall e-commerce business strategy to achieve sales, ROA, margin and P&L goals.
  • Build and lead a team of internal and external personnel to effectively develop and manage ecommerce solutions.
  • Oversee the day to day management of all on-line marketing activities, including SEM, SEO, email marketing, affiliate marketing, and retargeting.
  • Collaborate with merchandising / buying to develop and execute online merchandising strategies that align with seasonal plans and brand strategies.
  • Work closely with merchandising, marketing and retail teams to ensure that all business initiatives are appropriately supported in the digital channels.
  • Maintain a close-working and collaborative partnership with the web creative team.
  • Evaluate, select and manage all strategic partnerships related to digital technology and marketing.
  • Collaborate with social media team to optimize integration across platforms.
  • Oversee all aspects of web analytics and reporting. Ensure that web metrics and reporting are sufficient to evaluate and test new and on-going business practices.
  • Create and execute plan to deliver exceptional user experience measured by financial results and website metrics.
  • Provide expertise on current e-commerce industry best practices. Consult on cross-functional projects to ensure e-commerce principles are incorporated.
  • Lead the process of sourcing and implementing new online marketing opportunities, technologies and website design experiences that will compliment the e-commerce merchandise strategy.
  • Prepare and maintain annual sales and expense budgets. Track results and forecasts against plan throughout the year.


  • Required Skills and Qualifications:
  • Bachelor's degree in Business, Marketing, Retail Management, E-commerce, Internet Business or related field of study, or equivalent experience.
  • 10+ years experience working in a digital/online marketing environment.
  • Experience selecting and managing external e-commerce vendors.
  • Proven project management skills in managing multiple e-commerce initiatives. Ability to prioritize multiple tasks and projects which maintaining deadlines and managing resources with little or no direction.
  • Strong managerial, planning, analytical, communication, and leadership skills.
  • Ability to measure performance through analytics and transform results into actionable plan.
  • Preferred experience managing fashion, apparel or lifestyle websites


  • Excellent benefits package. Downtown corporate office working location with convenient access to bus and MAX.

    We are an equal opportunity employer. We will contact only those applicants who best meet our requirements.

    How to Apply:
    Download an application form and complete it in accordance with the instructions on the job posting. Click here to download an application form. This document requires Adobe Acrobat Reader. Click here to download the latest version of Adobe Acrobat Reader.

    To have an application mailed to you:
    - Call 503.226.4801 and ask for Human Resources
    - Fax your request to 503.535.5827
    - Email your request to Application Request

    Where to send Employment Application:
    FAX to 1-503-535-5827
    - or -
    mail to:
    Human Resources
    Pendleton Woolen Mills, Inc.
    P O Box 3030
    Portland, OR 97208-3030
    - or -
    Hand deliver to:
    Pendleton Woolen Mills
    220 NW Broadway
    Portland, OR 97209
    - or -
    Scan completed application / resume and email pdf to:
    julie.strand@penwool.com.

    We do not accept resumes or applications for positions not listed on our site. No agency or recruiter referrals, please.